Concluding our Qudos Bank Arena partnership

Today we’re sharing the news that our naming rights partnership with Qudos Bank Arena has formally concluded, marking the end of a significant and successful 10-year chapter for our organisation.

Since launching the Qudos Bank brand in 2016, the Arena partnership has played an important role in building brand awareness and strengthening our presence in the community. The venue has provided a highly visible platform that connected us with millions of event goers and helped position the brand alongside one of Sydney’s most recognisable cultural landmarks.

Over the past decade, thousands of members have enjoyed access to the Qudos Bank Members Lounge. It has been a valued space for members to experience major concerts and sporting events, and an opportunity for us to deliver meaningful benefits that reflected our commitment to member experience.

As we reflect on this partnership, we do so with appreciation for what it has helped us achieve.

Kevin Ramsdale, Chief Marketing Officer said “We’re proud of our long association with this iconic venue and the many moments we’ve shared with the community. This partnership not only helped establish the Qudos Bank brand in the market, it allowed us to play a small part in supporting the cultural life of Sydney. After 10 successful years, now is a natural and timely moment for our naming rights partnership to come to a close.”